Why Advertise with Adalyst?
“Women podcast listeners are more likely to consider, recommend, and purchase brands that advertise on women-hosted podcasts. Brands can drive strong results and affinities by supporting and investing in female creators.”
Source: Edison Research, Women’s Podcast Report
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Women control 83% of buying power in the United States.
Triton Digital's 2022 research indicates that women ages 35-44 do more listening in the Kids & Family podcast category than in any other.
Source: Research conducted in 2019 by Morgan Stanley.
Moms listen to podcasts.
moms spend an average of 15 hours a week listening to audio
69% of those moms are listening to podcasts
Source: Edison Research, Moms and Media
Women listen to podcasts.
47 million women 18+ listen to podcasts every month
90% of them listen to podcasts hosted by women
48% of them say they are more favorable towards brands that advertise on those podcasts
compared to total US female population ages 18+, female podcast listeners are:
36% more likely to have HHI over $100k
22% more likely to have a college degree
33% more likely to be moms
Source: Edison Research, Women’s Podcast Report
Host-read ads convert.
Host-read ads produce a 50% increase in purchase and recommendation intent among listeners when compared against non-host-read ads.
71% rate of brand recall on host-read podcast ads, leading to higher levels of consumer interest and purchase intent
When female podcast listeners hear female host-read ads, they are
41% more likely to consider a brand
31% more likely to purchase
Source: Nielson, Host-Read Podcast Ads Pack a Brand Recall Punch
Meet the Team
Our Listeners are:
91% females 28-44
67% have children under 10 at home
65% say they're not done (or might not be done) having kids
Partner With Us.
Never advertised on podcasts before? Adalyst works with large brands and small businesses alike. We have the experience and expertise to help you design and execute campaigns that convert.
