About Us

Margaret Ables and Amy Wilson Co-founders of Adalyst Media, photo by Jennifer Lee Photography

Founded in 2022, Adalyst Media is a rapidly growing podcast ad agency focused exclusively on reaching female and mom audiences. We specialize in connecting brands with highly engaged listeners through host-read ads, proven to be the most effective form of podcast advertising.

We believe in the power of podcasting to build authentic relationships and drive meaningful results. According to Edison Research, 43% of mothers are weekly podcast listeners. Those women drive the majority of their household purchasing.

Women podcast listeners have been proven to be more likely to consider, recommend, purchase, and spend more on brands they hear advertised on their favorite podcasts, particularly when the hosts are also female.

Why Adalyst Media?

Targeted Reach: Our curated network of podcasts resonates with female audiences across various interests and demographics.
Proven Effectiveness: Our campaigns have consistently delivered exceptional results, with over 150 million ad impressions sold since our inception.
Data-Driven Insights: We leverage advanced analytics to optimize your campaigns and ensure maximum ROI.
Passionate Team: Our team is dedicated to delivering exceptional service and driving the success of your campaigns, whether you’re a large brand or someone advertising on podcasts for the very first time.

Join the Podcasting Revolution

Ready to tap into the power of podcast advertising? Contact us today to learn more about how we can help you reach your target audience and achieve your marketing goals.

About Our Founders

Since 2016 Margaret Ables & Amy Wilson have co-hosted What Fresh Hell: Laughing in the Face of Motherhood, a Webby-honored comedy parenting podcast with hundreds of evergreen episodes, over 11 million lifetime downloads, and a seriously dedicated all-mom audience.

We're also huge podcast fans ourselves, and along the way we've discovered that podcast listeners are always hungry for more shows like the ones they already love.

We started Adalyst Media to bring other podcasts with all-female audiences to the advertisers with whom we have worked successfully for years– and to the female listeners who are looking for great shows like these.